CleanCar is a solution that uses a small plug in GPS device or a Phone app to record when and how a driver uses their vehicle. Over a period of a few weeks or a few months (depends on requirements and seasonality) we build up a profile of the driver allowing us to:
- See if a driver’s vehicle usage is suited to an EV or not
- See which vehicle is best suited to this purpose
- Show potential cost saving by making the switch
- Recommend ideal charging requirements.
The process is as follows:
- Step 1 Define the Cohort: We work with a Fleet/Organisations to try and understand which users or groups of users are most likely to be suited to the restrictions and benefits of an EV. We then define this group and start a communication plan (outlined above)
- Step 2 Collect Data: A small GPS device is sent to these drivers, which is self installed into the 12v Cigarette lighter socket of the vehicle.
- Step 3 Collect Behaviours: The driver simply goes about their routine as normal. When the vehicle is used, the GPS position of the vehicle is recorded and sent via the mobile network to our big data portal.
- Step 4 Analysis: Once a suitable amount of data is recorded (anything from 2 weeks to 3 months depending upon requirements) the user can log in to see:
- Are they suited to an Electric Vehicle
- Which EV’s are best suited to their needs
- What will be the cost/saving of making the switch compared to a new version of their current vehicle
- What is the ideal location and type of charge point
- Step 5 Reporting: A report is provided to a fleet manager or manager of the organisation as well as the driver. All of this data is fully protected, Data Protection legislation compliant and is anonymised where required.
The final step is unique to your Fleet’s requirements and involves a consultative approach, to fine-tune and optimize how you make the switch to EV’s for those suitable drivers/vehicle duty rosters in your fleet.
Areas worth consideration include:
- The optimum way to fund your new vehicles, to maximize tax efficiency.
- Optimum lease/finance terms and mileage breaks
- Bulk purchase/lease discounts
- Mileage reimbursement
- CSR policy compliance and C02 reduction target performance
Do we believe electric vehicles are right for everyone?
No, we don’t! Our view is that as things currently stand, some people are perfectly suited to owning an EV and who would benefit greatly. There are others that due to their travel requirements and vehicle usage profile, would not benefit from owning an EV at all and would find the experience either impractical or expensive compared to a traditional Internal Combustion Engine Vehicle.
In most cases, it’s about finding the ‘sweet spot’. This ‘sweet spot’ can be measured based on a driver’s average daily, weekly or monthly mileage pattern, whether that be from commuting to work, job type or lifestyle. The sweet spot is usually reflected in a mileage profile that is neither too low, nor too high.
For example, if your daily mileage requirements are really low and you only drive a couple of thousand miles a year, then yes, an EV will probably work for you, but you are unlikely to see any significant WLC savings as you are not doing enough miles to gain the cost benefit. At the other end of the scale, if you have a daily commute of 120 miles and the EV’s “real” range is just 90 miles, it means a charge at least once a day, which may not be feasible or practical.
Each vehicle has a sweet spot, and they can be quite different from model to model. Those driver profiles that fall within the sweet spot are those who we should target, at least in the short term. These drivers will offer the greatest cost savings and will benefit the most from the switch to electric.
NOTE: The ‘sweet spot’ of EV’s are constantly widening as vehicle pricing lowers due to demand coupled with new models with increased range. This means that more and more drivers are falling into this sweet spot, which is good news for all.
I regularly get asked how the CleanCar solution works and depending on the audience I will tell a slightly different story. It’s not that we have multiple solutions for a variety of Use Cases but the benefit of the CleanCar system does change depending on your perspective. In this quick article, I will explain the CleanCar business model and give a quick overview of the benefits depending upon your point of reference.
To start let’s review the image below that explains the flow of data into CleanCar, explains what we do with it and how we report on it.
To explain the image in more detail, the CleanCar solution is split into the following areas:
CleanCar consumer, aimed at the average person on the street; it’s the trimmed down version of CleanCar that allows a user to see if they are suited to an Electric Vehicle, which EV would suit their requirements and if they would save any money by making the switch. Our route to market for this service is generally via a third party or as we like to say a channel partner. This is an organisation like an energy company or vehicle manufacturer, who know their customers would benefit from the use of an EV and simply need a tool to help prove it. That where we come in, we assist those organisation is showing the benefits of an EV to their customers.
CleanCar business is where we started out; aimed at the larger organisations who run a fleet of vehicles. They have a good understanding of the benefits of an Electric Vehicle but simply can’t make that decision to move to this new technology. We often find they feel the decision is a “bit risky” and there are too many unknowns. By following the CleanCar approach, we show them which vehicles they should switch and help them to understand the financial benefits; we also can make suggestions regarding how many charge points they need and where to put them. Its powerful stuff and it is great for anyone looking to de-risk a decision about their e-mobility requirements
CleanCar Intelligent Mobility Solutions
This part of CleanCar is our Data Science bit (if my old maths teachers at school could see how excited I get these days with numbers and data, they would simply not believe it). In a nutshell, we can collect very accurate data about how people use their vehicles and from their build up profiles of usage; we can also then combine this data with other data sets to tell a story.
If you have a project where understanding how people use vehicles is important then let us know, we can likely help email@example.com
Here is a presentation i did at a recent Green Futures conference. It should be taken with a pinch of Salt, its just my ideas and something to create a conversation. Clearly its best with some narrative as well.