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Author Archives: Alex Baker

About Alex Baker

My background is the fleet/finance sector where I worked for many years as well as building, developing and deploying web and app-based systems that use real-world data to help make difficult tasks easier and hassle-free. As well as helping companies to electrify their Fleet, I am also involved in some initiatives and grant-funded projects looking at future technologies such as smart grid and Vehicle to Grid. If its electric and you plug it in and drives on the road, then I have a passion for it. I regularly speak in public and occasionally appear on live TV and radio where I share my sometimes controversial view on the electric vehicle marketplace and how to speed up global adoption of the technology.
Using CleanCar in a Dealership

Using CleanCar in a Dealership

The Current Situation

Dealerships have a significant footfall of people, some looking to buy, some browsing, some servicing their vehicles as well as a variety of other reasons.

In today’s modern dealerships there is a new breed of car the electric or plug-in hybrid, and although they are selling well the percentage sales are still small compared to their petrol or diesel equivalents. 

There are several reasons that prevent people off buying a new EV including:

  • They can seem expensive
  • Buyers are worried they do not have the range required for their unique requirements.
  • Buyers fear new technology
  • Some simply don’t care and have apathy for EV
  • They could encounter a salesperson who does not understand the benefits

There are several reasons why buyers should consider an EV

  • With the average range of an EV now above 200 miles, the range is likely not a problem for most buyers
  • Compared to an equivalent diesel or petrol the lifetime costs  of an EV can mean an owner will save more than £2000 per year
  • There are some compelling lease deals.
  • EV’s have lower maintenance costs
  • Tax for EV’s is very low and in the future vast swathes of our cities will only be accessible in an EV

At CleanCar we have a unique approach:

Image a customer in a dealership, they are drinking coffee and looking at the new range of electric vehicles.  A salesperson walks over and asks if they can help.  The customer mentions they like the look of the car but would never spend that much on a new car and they are unsure about Electric anyway

The sale person explains they have a deal on that a customer could lease the car for £250 a month, the customer is interested but needs convincing, their main objection now is that the 230-mile range is not enough and an equivalent diesel would be cheaper.

The salesperson could get into a discussion or even an argument over this however they could simply say.  Why don’t you try CleanCar?

“CleanCar is simple, just plug this GPS device into your car for 2 weeks or download our app (I can do it for you now).  For the next two weeks, we will capture your trips and then show you if an Electric Car will be suitable and how much money you might save.  If you want you can book an appointment in a fortnight and I will show you.  Just pop this in your car and let’s look in your diary”

The customer returns after two weeks to be son the benefits of an EV showing potential savings and benefits.  Worst case an EV does not work and the salesperson sells them a low emission petrol car.

CleanCar is the perfect sales tool for a vehicle manufacturer and a dealership.  CleanCar shows

  • The benefits of buying an EV
  • Can be branded to look as if it’s their system
  • Can be linked into a finance system to promote leasing
  • Prevents mis-selling or misinformation of EV’s
  • It’s ready to go and proven technology
Vehicle to Grid and V2GO

Vehicle to Grid and V2GO

Electric Vehicles will Cause Power Cuts!

Many of us will have read the news stories about electric vehicles and the immeasurable harm they will cause on the electric power grid. 

We are told, if the UK goes for mass adoption of electric vehicles, the chances are they will over-load the power-grid and cause countrywide blackouts.

The truth, however, has the potential for electric vehicles to have a more positive impact on the grid, and in fact, electric vehicles may be one of the quickest ways to reduce our reliance on fossil fuels and move forward with a stronger more resilient and cleaner energy system

The Energy System and PEAK Demand

The UK electricity grid, like most other, globally, is built around our PEAK demand requirements.  In other words, that time of day when you and i return home, to make dinner, brew a cup of tea, watch coronation street and bathe the children, this is the time of day when we put our maximum demand for electricity on the grid.  It’s also the period where the grid is most carbon-intensive, without getting technical, this is when we fire up the coal-fired power stations, turn up the gas.

As it stands if its particularly calm and cloudy day and we can’t rely solely on renewable energy, this is the time that our grid becomes “dirty”.

So then, if we plug in more electric vehicles to plug in millions of electric vehicles, we put more demand on the system and the dirtier it gets? Hold that thought.

Interestingly, there are other times of the day where the energy being produced is beyond our requirements.  There are many examples of sunny and windy days where renewable energy sources, such as solar and wind combined with the constant nuclear energy, produces more energy than we need. During these times the grid produces energy with virtually zero reliance on fossil fuels.

Battery Storage the Panacea of Grid Capacity

The key to our future grid strategies is batteries. I.e. a way of storing excess capacity from renewable energy to use it later.  The UK grid already has batteries and has had for many years; one example is the Dinorwig Power Station (google it, its fascinating). Many would not recognise it as our usual perception of a battery, but it works like one, it effectively pumps water uphill to a big lake at the top of the hill during the night and stores it there as future energy.  When the grid then needs a boost, the sluice gates are opened, the water pours through a big tube, turns some turbines and creates energy.  The process is repeated regularly.

In the UK we are looking at dozens of ways to store energy in batteries and one of the potentially easiest and quickest ways of doing this is with electric vehicles, not least because the technology to do this already exists and is driving around today.

Electric Vehicles and the Future of the Grid

If you consider your car and if you don’t own a vehicle consider one that belongs to a friend or colleague.  Consider how that vehicle is used.  In many cases, the car will be parked up all night, will be used for a commute to work, where all day it is parked up again and then used to go home again in the evening, with maybe the odd trip to the gym, the supermarket or similar. Through the data, we have collected over thousands of drivers and millions of journeys we often see vehicles utilised no more than 2%-4% of the time with the average daily mileage in the UK somewhere around 21 miles a day. The rest of the time it is parked up.

Now think of this vehicle as an electric vehicle, even the ones with the smallest batteries by today’s standards have at least 100 miles of range in them and can charge back to full in 4 hours.

This vehicle that is being driven just 21 miles a day for an hour or two has a mass of unharnessed potential, it has batteries full of energy (or at least part full) that could be used.

If used as Grid batteries thousands of vehicles all over the UK could help to completely decarbonise our grid, storing excess capacity to be used at a later date and time when the network needs it.  These vehicles could be charged overnight or during times of excess capacity and the residual energy used at a time when the grid is at peak demand

To help you understand the potential, let me run a few potential scenarios past you.

Scenario 1: The Home user

Picture Bob he has a typical four-bedroom house in suburbia works as a software developer at a local company, he uses his vehicle mainly for commuting and as “dads taxi” at the weekend. Bob drives a 30Kwh Nissan leaf and although he only travels about 21 miles a day plugs this vehicle in every single day at 5:30 where it tops his battery up from about 90% full to 100% complete. Bob also has solar panels.

Under a (simplified) V2G scenario Bobs situation could change, for the better:

  1. Firstly Bob continues to do exactly as he does today, his usage profile remains unchanged.
  2. When plugging his vehicle in at 5:30 the grid recognises this asset and recognises the fact that it has the energy to provide back to the grid, it also knows (because bob has indicated) that Bob won’t be using his car for hours.
  3. Via his phone Bob has already set the parameters so that the vehicle will never deplete charge below 20% and will not be available on Thursdays as he needs to go to his mindfulness session followed by Krav Maga.
  4. The grid starts to hit capacity and as a result will take energy from Bob’s car (along with thousands of others) via a bi-directional charger this is an alternative to fossil-fueled power stations.
  5. At around 8 pm the grid has taken all the energy it needs and then sends a message to start charging the vehicle again.  All this happens while bob is asleep
  6. Bob wakes up, has his breakfast commutes to work and the process starts all over again.

Scenario 2 The airport

As I am sure, you can appreciate running an airport can be a particularly energy-hungry endeavour, with an airport such as Birmingham using around 41.5 m kWh of energy a year is costing ITRO £6m per anum.

Like most major airports, Birmingham has plans to expand, and those plans could require an uplift in the requirements of the grid to provide energy, plans that will take time to get off the ground.

Consider, however, how V2G enabled electric vehicles could benefit these expansion plans and help to reduce costs:

  1. Firstly let’s consider the profile of these vehicles.  Vehicles left at airports, especially those in the long-stay are parked up any time from 4 days to as long as a month, that’s an entire month where the vehicle is parked doing nothing.
  2. Now consider if Birmingham airport installed 100 bi-directional V2G charge points which were regularly filled to capacity with vehicles containing batteries averaging around 50Kwh.
  3. Each of these vehicles could be used to store energy during the low energy demand periods for from the solar panels the BHX have installed.
  4. When the airport then has a spike in demand, the energy in these vehicles could be used to control this requirement.
  5. It means the vehicles could be charged when costs are low and discharged when costs are high, meaning that BHX reduce some of their energy costs
  6. The car owner could be incentivised by being able to park at a reduced or even free parking close to the terminal building.
  7. BHX gain access to these vehicles for the full two weeks the customer is on holiday
  8. It has even been proven by Warwick university that this type of deep-cycle charge/discharge, could be beneficial for the vehicle, massaging the battery, and improving battery longevity.
  9. As a regular commuter and flyer, I would certainly be interested. 
  10. The same scenario could work for the airports, and trains stations across the globe.

Scenario 3: Royal Mail

I use Royal Mail is an example as it’s a world-renowned company who also happens to run a very significant fleet of vehicles. However the same could be said for many other UK and global companies with fleets of cars and vans.

The fleet of Royal Mail vehicles in many respects can be considered as mobile storage facilities.  Pat, the  postman, will pick up his load of letters, and small parcels pack it into the van and then take his bag to a specific street.  On foot the postman will then deliver the letters, returning to the postal van to pick up the next bag and do the same.  Granted this is not the situation for all Royal Mail workers, but it is for some.  At the end of the day, the van is dropped back to a depot ready to do the same again.

Now interestingly in many cases, although the Van is absolutely essential, it does not end up doing particularly high mileage.  Therefore many of these vehicles if Electric would return to base with significant residual charge in the batteries.

Consider the scenario:

  • Postman picks up his fully charged van from the depot with his daily delivery of letters and parcels.
  • He drives about as normal doing the deliveries and at the end of the day (around 4 pm) returns to base with around 80% of his battery capacity.
  • Royal Mail has been forward-thinking and across its entire network of regional depots (where possible) have installed bidirectional chargers.
  • Across the 30,000 vehicles, they have purchased that are V2G capable they have around 1,500,000 kWh of capacity.  Bearing in mind, this is a simplified overview, and without going into the technicalities of delivering that energy to the grid, what Royal Mail effectively have is the power capacity of a sizable power station. 
  • Now the exciting thing for Royal Mail is that these vehicles can then be charged up at night when energy costs are lower and the energy sold back to the grid when the energy price is higher, so these vehicles that were previously sitting idle could now be a source of income for Royal Mail.

This sounds great, but it also seems years away:

Considering the above scenarios, you may think that they sound like valid ideas, but you may also consider that these scenarios are years away.  Well actually no, this is possible today.  The Nissan Leaf is already V2G capable and when combined with the right type of charger could operate under the scenarios above.

There are also around 21 amazing projects currently being funded by the UK government, looking at V2G technologies. Some of these projects focus on precisely the scenarios above and aim to not only prove the technology but to also prove the business model.

So driving to your local train station, plugging in your car and your car’s battery is used while you are away may be closer then you think.  Moreover, while your car is sat there you could be receiving money back or alternatives, such as free parking.

About Innovate UK funded Project V2GO

The reason for writing this overview is to inform you about V2G about the benefits of V2G.  It’s also an opportunity to tell you about an exciting V2G project in which we participate called V2GO which is short for Vehicle to Grid Oxford.

The Public Summary of the project is as follows:

  • V2GO (Vehicle-To-Grid Oxford) is an Innovate UK funded project led by EDF Energy and involves companies; Arrival,, EO Charging, Oxfordshire County Council, Oxford University and Upside Energy.
  • Vehicle-to-Grid (V2G) technologies allow the energy storage capacity of Electric Vehicle (EV) batteries to be used to deliver electricity back into the grid to power homes and businesses.
  • The energy services provided by V2G and EVs can potentially create new revenue streams and reduce fleet operating costs.

V2GO aims

  • Demonstrate the benefits of EV adoption and value of V2G and Smart Charging for fleet operators.
  • Compare and assess the benefits of EV adoption and V2G against existing operating systems and practices.
  • Understand how modifications to the fleet operation or charging patterns could help to optimise overall value.
  • Provide real-world experience of V2G and the technology to trial participants and stakeholders.

Sounds interesting, you may say, but the details of the projects make for some (in my view) exciting reading.  Some of the key takeaway points are as follows:

  • V2GO aims to provide a working solution for companies with depot based vehicles.  Similar to scenario three above, where drivers return their vehicles to a base such as a depot each night.
  • The project will also look mainly at vans; these vans are the electric vans made by a company in Oxford Arrival 
  • The project aims to put around 100 real-world demonstrators into approximately 15 companies in the UK.
  • We aim to not only prove if the technology works, but we are also challenging if there is a business model for this technology.  In other words, is it worth the extra investment to go for a V2G solution as opposed to a Smart unidirectional charger (smart chargers are chargers that talk to the grid and can be turned on and off and throttled if required)

How are We Participating In The Project

Our view is that when designing a future game-changer like Vehicle to Grid which impacts on future transport and energy systems it’s essential to give the project the best chance of success and learn as much as we possibly can.

For us being able to understand how the vehicles are being used today and how that might change under V2G is essential. We then have an understanding of what the potential solutions and systems might look like, how they will work, and how and why people and customers will benefit.

Our participation in the project is loaded mainly towards the front end of the project and can be summarised as follows:

  • After some contractual negotiations we gain a list of potentially suitable vehicles, which we load into the CleanCar system, and the next stage is to send out our GPS data loggers.
  • The GPS data loggers arrive at the participant individually boxed, and the participant must unpackage them and place them into the 12v or 24v cigarette lighter socket.
  • The next step is the drivers go about their regular daily routine, while the GPS devices collect data which it sends via the mobile 3g network to our secure servers.
  • Once we have received a reasonable amount of data, we produce our V2GO reporting, which shows:
    • If the vehicle could be replaced by a V2G enabled Arrival Van
    • The potential residual battery in a vehicle when it returns to base each day
    • The potential value of energy exported to the grid
    • Potential cost savings by making the switch
    • Potential charging infrastructure requirements.

In short, we will be collecting GPS data about how a fleet uses its vehicles today so we can show if V2G could work and what potential benefits it delivers.  In many respects, it’s a kind of blueprint for change.

It’s All about the collaboration:

Through our involvement in v2go, it’s reaffirmed my conviction that collaboration on projects like this is essential.  Each of the collaborators brings something different to the party with knowledge and experience in different areas and sectors.  We bring with us experience in fleet, systems and big data but our partners have experience in power generation, grid infrastructure, developing electric vehicles, battery storage, charge points and much more.  The project is undoubtedly adventurous and sizable but with the right consortium, I feel confident we will deliver results in this exciting area of development.

If you would like to discover more about v2go or participate, please get in by visiting 

Anyway, thanks for reading.

Electric vs Petrol ownership costs

Electric vs Petrol ownership costs

 Electric vs Petrol ownership costs

Electric vehicles (EV’s for short) are the coming thing in motor transport; some of the major
manufactures such as Nissan with their Leaf model have made serious inroads into the private vehicle sector and in the next two years all the big manufacturers are planning to release a range of fully electric vehicles.


In this article we are going to take a look at the average costs associated with owning an EV priced against the average amount of money customers pay for a new car in the UK (£33,559) using PCP (Personal Contract Purchase) over three years, which is currently the most popular method of financing a new car in the UK.


To start with, it is worth stating that electric cars are more expensive like for like than equivalent petrol or diesel model. As an example, the base model Nissan Leaf starts at £27,995 whilst an equivalently specified Nissan Qashquai starts at £19,995. Volkswagen completed a survey of the public in 2018 and one of the public’s concerns was the initial outlay required to purchase an EV. However, as more manufacturers get on board with manufacturing EV’s the cost will be driven down to become more in-line with more conventional vehicles.


To make things fair we are going to take two vehicles one electric and one petrol, priced the same on a 3 year PCP deal covering 10,000 miles annually. It’s important to note that at the end of the three year period, the vehicle will be worth a pre-agreed amount that takes into consideration the value of the car at the time you started the agreement and the value at the end of the agreement. You normally have two choices at the end of the agreement, which is to either pay the final payment or continue with a lease on a new vehicle. Now different vehicles will depreciate a different amount over their lease period, but to keep things simple we are going to assume that they have depreciated the same amount, so the final payment is the same


The initial value of the car is £29,000 and we are going to put a deposit of 10% down, the dealer is going to make a contribution of £1000 towards the deposit and our final payment is going to be £19,000. There is interest applied to the amount borrowed during the lease period, on average this is 7%. In total this leaves us with £6100 to be financed over the lease period. This would leave us with monthly repayments of £299.


So far our cars are both costing the same each month. However, the petrol car is of a higher spec, it has a better interior trim level, sporty alloys with low profile tyres, parking assist and a heads up display – the EV doesn’t have any of this as I’m paying for the technology that’s involved in making the EV a viable driving alternative to the petrol.


Based on just the figure above, when looking at what you get for your money, the petrol car is so far coming out on top. The next thing we are going to look at is running costs, starting with tax. Now tax varies depending on the CO2 emissions of the particular vehicle. My petrol car sits in the middle of these bands. This means for the first year I pay a fee of £165 and every year after that I pay £140. This means my total over three years is £445.



My EV however produces no CO2 emissions; this means that my tax is £0, which is an immediate saving.


Cost of fuel is the next thing most people think of. My petrol car consumes fuel at an average of 38 mpg, which is about normal for a modern mid-sized petrol engine covering the 30,000 miles over the three years in my lease; this is going to cost me approximately 12p per mile or £3600 total over the three years.


My electric car has an average range of 150 miles on a full charge. To fully charge my car at home cost approximately £6.60, or 3.5p per mile. Over the three years of the lease and covering the maximum 30,000 miles this is going to cost a total of £1050.


All in all I have saved £2550 in fuel by using an EV.


Insurance is the next consideration. Here is where EV’s lose out to more conventional vehicles. Because the technology is new and the numbers are still small compared to petrol and diesel cars, insurers do not have a huge bank of information regarding repair costs etc to draw upon, as a result EV Insurance premiums can sit around 25% more expensive. In this instance my petrol car has cost me £475 per year to insure, giving me an overall cost of £1425 for the three years. My EV is 25% more expensive so costs me £593 per year, totalling £2375 over the 3 years.


Servicing costs also need considering. My petrol car cost me an average of £550 in servicing costs per year over the three year period for a total of £1650. My EV costs £300 per year over the three year period for a total of £900. This cost saving is down to a mixture of parts and labour saving with the EV. The EV doesn’t use the same amount of consumables as the petrol car such as oil and filters.


There is one additional cost to owning an EV that is worth considering however and that is a dedicated charging system for your home. The advantage these have over using a conventional domestic socket circuit and a charging lead is the speed with which they can charge the vehicle. Using a normal circuit it can take up to 13 hours to charge a Nissan Leaf for example, from empty to fully charged. A dedicated charger can reduce this time down to as little as three hours. The cost of installing these can range from as little as £300 for a basic charger installed into a property that requires no remedial work to getting on into the thousands of pounds if your property is in need of an electrical upgrade before an installation can be completed. The government offers an incentive scheme called OLEV for which you may be eligible. If you are eligible for this scheme and use an OLEV registered installer you can claim 75% up to £500 back off of the installation cost.


So, which works out cheaper? Petrol car total cost per mile – 59p per mile EV total cost per mile – 50p per mile


At first glance 9p per mile doesn’t look like much of a saving, however after over 30,000 miles and three years that’s a total saving of £2700.


This article was contributed by independent writer Annie Button. Find out what else she’s been up to on Twitter: @anniebutton1994




How can electric vehicles save you money?

How can electric vehicles save you money?

How can electric vehicles save you money?

One of the biggest day-to-day savings we can make is the cost of fuel. A 2018 study showed that electric cars cost half as much to operate as a diesel or petrol alternative. Our cost calculator analyses your personal usage to tell you if you’re able to save some cash by buying electric.

So whilst our calculator works it’s magic, here’s some tips for saving money with your existing diesel or petrol vehicle:


  • Inflate tyres properly


Your tyre pressure is important to your vehicle, regardless of whether it’s electric or diesel/petrol. Achieving optimum tyre pressure can stop your fuel consumption increasing by up to 3%. Tyre pressure can decrease due to the thermal contraction and cause uneven wear. It’s recommended that all drivers check their tyres monthly, but if you can at least once per week.

  1. Stick to the speed limit

Sticking to the speed limit can be challenge but not accelerating all the time can boost your fuel economy. If you were on the motorway and you didn’t go up to 70 mph, you will be dropping your fuel efficiency significantly and slowing down can decrease your fuel economy by 23% which means your fuel can last a lot longer.

  1. What’s in your boot / trunk?

Do you drive around with things in your car that you don’t need? Well, don’t. Emptying your vehicle will help your fuel economy decrease accordingly. Want it to rise 5% more? Well… if you have a roof rack, remove it from your vehicle when you’re not using it.

  1. Roof bars

Removing your roof bars to put them back on is a big pain but removing them when they aren’t needed can save up to 15% on your fuel bill. The more you pay for roof bars the easier they are to use so we recommend taking a look at the easy version, called the “quick release”. The money you pay for the roof bars you would have saved on fuel anyway, so why not give it a go!

5, How clean is your engine’s air filter?

Have you got a dirty air filter in your engine? This can decrease your fuel economy and can stall the engine. The fuel filter should be replaced per the recommended schedule of the vehicles manufacturer. This will have another big impact on the fuel efficiency.

  1. Tune-up

Checking your engine oil is a pain (yup, another one), but having the right amount of oil in your vehicle can make you more economical, raising fuel efficiency by ten percent.

  1. Narrow tyres

Narrow tyres are more economical as they reduce the aerodynamic drag that tyres normally have. Every vehicle can purchase narrow tyres for their vehicle at a reasonable price (although we do recommend shopping around a bit), just make sure it’s been approved by your car manufacturer.

  1. Air con or windows open

Driving with your air conditioning on? Do you really need it on…? Having your windows open can be more fuel efficient when you are driving at low speeds in residential areas. Once you have reached the speed limit of 20 mph it is more fuel efficient to keep your windows shut and put the air conditioning on low.

If you drive smart, look how much money you will be saving.


Find your Electric Vehicle Solution in 2019 

Find your Electric Vehicle Solution in 2019 

Find your Electric Vehicle Solution in 2019 

2019 is the year to start getting excited about switching your diesel or petrol vehicle to electric, as the electric vehicle revolution continues to gather momentum. Over the last few years electric cars have become more affordable.

We’re seeing new models rapidly being developed by car manufacturers such as Tesla, BMW, Hyundai, Nissan and Volvo. The electric vehicle drive is backed by government initiatives to improve air quality and to build all new homes with charging points. They’ve also had a mention in the Queen’s speech too.




Making the EV switch has to be beneficial to you as a driver. Doing your research into how this could work for you and the costs involved is key! The benefits to the environment and the people around you may be key to your decision making. As we can all do our bit to ensure the air we breathe will be cleaner.



So, what research does you need to undertake? All drivers want to know all different things as we all have different driving needs, priorities and habits. This is where CleanCar are here to help. As you want to know if making the EV switch would personally save you time and money and our CleanCar system has been developed to help you do just that.





Don’t be the last one to find out if an electric vehicle would suit you…

Switching to a EV is a daunting prospect for all of us. Stories of short battery life and lack of charging points are ones we’ve all heard. We all regularly share bad news rather than good. However, what if the savings and environmental benefits could really impact your life and those around you?



Carrying out impartial, risk-free research will allow you to explore any potential benefits and come to your own conclusion. The conclusion being whether this is something that work for you based on your current mileage and driving requirements. So, have we mentioned that CleanCar have a tool to help you do this?



The CleanCar calculator has been developed for this purpose. It will identify if EV’s could work for you. Our calculator will also provide an insight into which type of vehicle would be most suitable for you.





>> Check out our calculator today <<

CleanCar will help and guide you on the route to becoming an EV driver. However, it’s only if the EV switch suits you and saves you money.


So don’t just think about it, have a try. Use our calculator and then contact CleanCar. The easy and risk-free way of finding out if switching to an electric vehicle could work for you. What have you got to lose?





 Try our calculator 


Once you’ve used the calculator and peaked your interest we’ll send you a device. The CleanCar device gathers data from all your journeys and will automatically upload this data to your personal CleanCar portal. We’ll answer the following questions for you:


  • Is an EV suitable?
  • Which EV would be the most suitable vehicle for my needs?
  • How much money will it save me?


If you’re now interested in exploring an electric vehicle we’d love to chat with you so email us on or call us on XXX and we can answer any questions you have and arrange for a device to be sent out to you.




Here are a few questions that you could need answering…


How does the CleanCar device work? In more detail…

The CleanCar device is an incredibly smart piece of kit, but for this FAQ, we will keep it simple.


  • The CleanCar device has been designed to record GPS coordinates of your location while you are driving.
  • It will do this every 10 seconds or 100 metres or 25-degree change in direction so on a winding road it takes more coordinates and on a straight one less.
  • The device saves these coordinates and every few minutes it connects to the mobile network via an onboard sim and uploads these to the CleanCar portal. It will store around ten days of driving if for any reason there is no signal.
  • Once we receive the data, we store it up, and while most people are asleep in the early morning, our servers and algorithms convert it into journeys and statistics.
  • The following day you will be able to log in see your stats.
  • CleanCar aims to help users like you to make the switch from your internal combustion engine to an electric vehicle


Who are the team behind CleanCar?

CleanCar is owned by The Virtual Forge and run by Alex Baker. are a company who design exciting and innovative software systems for some of the worlds best-known companies and they also analyse lots of data. With over 100 employees based all over the world, with offices in the UK, Portugal and the USA. Our founder Alex Baker would love to hear your views, drop him a line on


Please find us on social media @cleancarsystem and give us a follow!


Having an Electric Fleet…

Having an Electric Fleet…

Having an Electric Fleet –

Alice Wilson – Digital Marketing Assistant

Are you a Fleet Manager or employee that is in control of a fleet and wants to switch to EV? Take a read of this blog, it will be worth your while…

Having an Electric Fleet is what all fleet managers consider. However, the time it takes to look more into making the switch is very time consuming. Also, the costs of converting to EV is the worrying and daunting part, as you want it to be correct. It all comes down to the fear of the unknown, who knows if it will be beneficial to make the EV switch… You, myself an fleet managers would never be able to work out which electric vehicles would suit each driver you have. But… We have something that will. The CleanCar System. Choosing CleanCar saves you time and shows you the true benefits of making the switch to electric vehicles for each of your drivers etc. see, all done for you.

What if –

What if the CleanCar system told you, changing your fleet to an Electric Fleet could save you money and in fact keep your air cleaner for your environment. Would you change your mind or even consider making the EV switch?

I thought you might…

Having a small or large fleet doesn’t mean your drivers will suit the same electric vehicles. All of your drivers daily journey’s are different. Having the risk-free CleanCar system guide you to your EV decision is great. Once you have made the decision you will have all the information to back your decision up and reassure you for whatever that may be. For Example; Half of your fleet could be doing 100’s miles a day up and down the country. Whereas your other drivers might only drive 20 miles per day. So, the same vehicle’s would not benefit all of your drivers. CleanCar decides what vehicle’s would benefit your drivers personally in their own personal account.

A lot of fleet managers are apprehensive about making that leap to an Electric Fleet. Which is understandable, as it’s their responsibility and making the right decision counts as no money wants to be wasted. The decision for EV has to be 100% correct. Having data and information to prove to your Managing Director that the business will save money from the EV switch is what you want. This really does back your case up and it also shows that you have a understanding of how you are going to save the business money etc.

Considering a Electric fleet…

Having an Electric Fleet is exciting… Something new. Especially seeing all those EV’s out in the office car park. Smart looking and money saving…  How will they get in to meetings on time with the range that EV’s have? Majority of users will have charging points at home, so vehicles are guaranteed a charge throughout the night. Although, there should also be charging points at the office carpark. However, all trips drivers make should be planned ahead. So, it isn’t as worrying as you think…

Majority of drivers become worried due to range anxiety. Something that you wouldn’t be able to change it would have to be overcome in time.  It is just the initial thought of thinking you are going to be running out of battery and the range you have in your vehicle isn’t enough. Whereas it has been proven your vehicle is suitable for your jounreys so no need to panic. Think ahead. Planning your journey’s can help you feel more comfortable knowing you have to stop along the way to charge an knowing where to stop, but always keep a back up plan. Have another charging point to hand if the original one you planned to use is not working or busy etc. Honestly, there is nothing to worry about. There are so many charging points around the country and at service stations and cities as the country is really adapting to Electric Vehicles it’s great.

Recovery cover for your EV fleet –

Another thing you are probably are thinking about is recovery. Are my drivers going to be looked after if the vehicle breaks down or runs out of charge? There is no need to worry regarding this. Your drivers will be treated the same as any other driver who drives a diesel/petrol. How will they know how to fix an Electric Vehicle?

You ask, well… A lot of recovery companies have trained their employees to be prepared as they are adapting to the future as there are a lot EV’s on the road already.

There are recovery companies that will tow you to the nearest charging station if you have ran out of battery, so you don’t just contact your recovery company when you have just “broken down”. This is to ensure that you your recovery service keeps you safe. There are a lot of companies that are now supporting Electric Fleets. If you have actually broken down they will try to sort the issue out or tow you to a garage, home. Depending on your policy with the recovery company.


Knowing that a vehicle you drive everyday is making you overspend is mind blowing…

It is mind blowing especially knowing the amount of money you could be saving on other things. If you saw the amount of money the business would save from the EV switch, well… you would switch tomorrow! Let CleanCar tell you. Not every business is benefited by switching to EV. That’s why we allow CleanCar to inform you on what vehicles would suit your daily journey’s best. On the other hand, it could tell you would not benefit from making the EV switch.

Switching your Fleet to an Electric Fleet is a BIG jump in the business but knowing the benefits of electric vehicles and knowing how the electric vehicle technology is growing and expanding it is such an advantage to you and the business. Improving your knowledge on electric vehicles; charging points, solar panels it’s all to still to learn…

Now, finding out if your drivers are doing the amount of miles that would be suitable for a EV is possible. The CleanCar system shows what vehicles are beneficial for individual drivers by a capture of journeys from the CleanCar device an a click of a button. All journeys are stored in the drivers own personal accounts that are set up by the system, this is when the system will show what EV’s will be beneficial for the driver.


How can you measure this by their journeys?

Here is a brief explanation of the CleanCar system. A CleanCar Device that goes into 12V of the vehicle. CleanCar’s device would then record all journeys that have been driven. You will choose how long you use the CleanCar system for. The more time you use the CleanCar system the more data you will have and can reflect on. The CleanCar data will then be stored in your own personal account. After using the CleanCar device you will then be able to review your own data and view what vehicles will be beneficial for you in your account.

How to Contact The CleanCar System Team –

Wanting to find more information regarding The CleanCar System and changing to an Electric Fleet please contact our team at or visit our website at We hope you find all the information you need to gain a better understanding of the CleanCar system.

We have many more blogs on our webpage that will show you how the CleanCar system works. All you have to do to visit our other blogs to click on the following link – or if you think this will be beneficial to someone you know then share our blog and let them know what CleanCar does.

Find us on social media and follow us @cleancarsystem.

Thank you.


Switching EV in 300 words…

Switching EV in 300 words…

Switching EV…

“CleanCar is a system that “Makes it Easy to Switch to Electric Vehicles.

Many fleets today understand the benefits of adopting electric vehicles but are currently on the fence and are unable to make the decision to switch.

They usually have unanswered questions including:

  • Are EV’s suitable for our requirements?
  • Which vehicles are best suited to our needs?
  • Will we save any money by making the switch?
  • What kind of chargers do we need, how many do we need and where should we install them

Without answers to these questions, the decision to switch is risky, and understandably fleets are hesitant.

CleanCar addresses the risk for fleet decision makers by answering all of the questions above.

The CleanCar system is simple to explain; we take a small self-fit GPS device that a driver plugs into the 12v cigarette lighter of their vehicle and they drive about as usual.  The journey patterns are then automatically uploaded to our CleanCar portal.


The driver and fleet manager can then log in to the system and see the following:

  1. Is a driver suited to an EV, i.e. based on the usage of their current vehicle, could switching to an EV be practical.
  2. Which EV is best suited to a drivers needs.
  3. Would an EV be a cost-effective alternative to an equivalent diesel or petrol, we measure Whole Life Cost of both vehicle sot make a comparison.
  4. If a fleet is going to switch some vehicles, how many charge points do they need and where should they locate them (we can see where vehicle are parked and where they dwell)

The CleanCar system can be implemented in as little as 24 hours and within a month will give a fleet a full understanding of its EV transition options.

If you would like to contact us please call 0845 600 6880 or e-mail us at”

Switching EV is the way forward.



About CleanCar – 

In the five years since we envisioned CleanCar, our core proposition has become increasingly more relevant to business fleets and motorists, as we accelerate the transition to electric mobility from fossil fuel dependency. Our CleanCar solution aims to fully inform both businesses and private motorists in making that ‘transition’ as easy as possible..

Collectively, the Directors of CleanCar have over 100 years of experience in the vehicle leasing and fleet industry. We have worked, and continue to work closely with businesses of all sizes – from individuals to multinational blue-chip giants. We’re confident that unlocking accurate mileage capture releases big benefits for all clients. That’s why we founded Fleet Innovations in 2010.

Fittingly, our CleanCar system reflects many of the values of the company itself. We’re innovative, always striving to be better, and looking for ways to reduce CO2 and save the world. Our success is based on listening and observing and looking for innovative opportunities. It’s been a long and winding road to get to where we are today but it’s been loads of fun and we have learned a lot along the way. Find out more about the team by clicking on the profiles below.


How to contact our team – 

Wanting to find more information regarding The CleanCar System and changing to an Electric Fleet please contact our team at or visit our website at We hope you find all the information you need to gain a better understanding of the CleanCar system. We have many more blogs on our webpage that will show you how CleanCar works to guides. All you have to do to visit our blogs is click on the following link – if you think this will be beneficial to someone you know then share our blog.

Please find us on social media @cleancarsystem and give us a follow!

Thank you.


Electric Vehicle Data Service to Broaden Reach

Electric Vehicle Data Service to Broaden Reach

“Electric Vehicle Data Service to Broaden Reach”

The content in the “BusinessCar” Magazine – “Jack Carfrae reports” –

CleanCar are proud to announce we are in the BuisnessCar Magazine. Please take a read of the article. This article tells you all about the “app-based version of its CleanCar service”. 

“Electric Vehicle Data Service to Broaden Reach”


To read the report from Jack Carfrae, please either click on the link above or read the whole article below. To visit the official magazine page please click here.

“Fleetinnovations has launched an app-based version of its Cleancar service that tells busineses whether or not they can feasibly switch to electric vehicles.”

“Fleet Innovations have converted its CleanCar system to an app format to roll it out to a wider number of customers.

The company specialises in establishing whether or not businesses could realistically swap existing internal combustion vehicles for plug-in equivalents by tracking data gleaned from dongles inserted into the vehicles’ 12-volt sockets. The practice typically involves collecting around a month’s worth of telematics-style information about typical cycles,which is then scrutinised to ascertain if vehicle’s normal usage is such that it could be swapped for an electric version without hindrance tot he operation and determine if the exchange would generate a financial saving.

Launched this month, the app version is said to offer exactly the same data and results, and will be distributed in conjunction with partner firms such as energy suppliers and dealer groups looking to promote electric vehicles (EVs) and clean energy initiatives.

Speaking to BusinessCar, CEO Alex Baker explained that moving to a digital format would allow the service to reach a broader audience. “If somebody’s got 300 vehicles, all we do is send out 300 dongles to the company and away you go” he said.”Bringing on 300 users with dongles is easy at the moment; bringing on 10,000 users really isn’t. We’ve spent a lot of time rebuilding it so that if, for arguments sake, a major energy company wanted to offer it to 100,000 users then this system will support that. It’s designed to to be rolled out to large numbers of users very quickly”

He said CleanCar’s fundamental practice of data gathering would not differ with the new platform, but added that while the app would render the service available to a larger group, it would only offer data gathering and results, and would not include subsequent analytical and consultancy work previously offered to fleet customers. “With the dongle, once the journeys are tracked, they’re sent via a sim card to our portal.” he added. “We normally collect about a month’s worth of data, and we’re ten able to say ‘One, are you suitable for an electric vehicle? Two, which electric vehicles are best suited? And three, will you actually save any money by making the switch from petrol/diesel to an electric vehicle?’

“In terms of the difference between using an app and a dongle, the data we collect is the same. I supposed it’s the 80/20 rule, where 80% of the process is the same for everybody but, previously, there’s been quite a lot of bespoking, specific to fleets, whereas the plan for the app is to get it our there and keep building on it.”

The app will primarily be offered as a white label product, allowing partner companies to market it under their own name and with additional feature specific to the organisations. “Our ideal partners for this would be energy companies, vehicle motor manufacturers, finance companies, dealer groups – basically anybody that’s selling vehicles, charge points, energy or anything like that – and would benefit from people driving electric vehicles,” Said Baker.”We could have a dealer group version, for example, and we’d have the capability to build in that dealer group’s pricing, special deals and things like that. There’d be a bit of development work required for that sort of thing, but we could absolutely do it.”

He added that one large business has already signed up to the launch its own, labelled version and that the app have been well received by other blue chip firms canvassed by the company. “what we didn’t realised is that, when we went out and started speaking to potential partners, just how positive those conversations would be.”

Baker said the app would also be available via conventional online channels such as the Apple app store and Google Play as a free download, but users would be charged an as-yet undisclosed fee in order to progress with the service, as the firm’s primary objective was to market the app via large partner businesses. All versions will, however, be continuously updated based on customer feedback and additional but currently unspecified features are due to be added over time.

The company has previously worked with fleets including aerospace company BAE, which it assisted in the procurement of 60 Nissan e-NV200 electric vans and the installation of 26 charging points at its Portsmouth naval base site.”

As a business, CleanCar would like to thank BusinessCar Magazine (Jack Carfrae) and the team for writing all the content for such an in depth and wide explanation on what CleanCar does. The CleanCar Team hope all readers have enjoyed the “Electric Vehicle Data Service to Broaden Reach” article. The CleanCar Team hope it gives you a eye opener to how CleanCar works and gives you a better understanding of what CleanCar does to benefit your fleets.

Are you a fleet manager or someone in control of a small/large fleet and is considering making the environmental switch to EV? Unsure on how it will benefit the business if you were to do so… Why not find out if making the EV switch will benefit the business, everyone likes saving money.

Once you have used the CleanCar system you be able to answer the following questions for each of your drivers…

  1. Are you suited to an electric vehicle?
  2. Which electric vehicles will be suited?
  3. Finally, will you actually save any money by making the switch to an electric vehicle?

See, if all of these answer to yes except from 3, as you will be informed on what specific electric vehicle would suit you etc. what a time and money saver. Find out more –

Thank you for taking your time to read through the article, if you have any questions or queries please contact us. To do this, please read below.



About CleanCar –

Collectively, the Directors of CleanCar have over 100 years of experience in the vehicle leasing and fleet industry. We have worked, and continue to work closely with businesses of all sizes – from individuals to multinational blue-chip giants. We’re confident that unlocking accurate mileage capture releases big benefits for all clients. That’s why we founded Fleet Innovations in 2010. Fittingly, our CleanCar system reflects many of the values of the company itself. We’re innovative, always striving to be better, and looking for ways to reduce CO2 and save the world. Our success is based on listening and observing and looking for innovative opportunities. It’s been a long and winding road to get to where we are today. However, it’s been loads of fun and we have learned a lot along the way.



How to Contact The CleanCar System Team –

For more information regarding CleanCar and the Fleet Solution please contact The CleanCar Team at

Please visit The CleanCar website at Our team hope you find all the information you need. If you do not please let our team know and they will be more than happy to help you.

If you would like to see more of our blogs. Visit our webpage on how CleanCar works to why CleanCar may be a benefit for you. All you have to do to visit by clicking on the following link – or if you think this will be beneficial to someone you know then share our blog.



Find us on social media – @cleancarsystem

Thank you from The CleanCar System.

CleanCar to Attend Web Summit 7

CleanCar to Attend Web Summit 7

CleanCar’s B2B fleet electric mobility profiling solution up scales. This is to manage the increasing Consumer demand for personal EV suitability and cost-benefit advice.



Demand for a personalised, evidence-based EV suitability rating with definitive cost-benefit proof increases significantly. As Private Motorists accelerate their desire to lease or purchase comparable EV’s, switching from their current petrol/diesel make and model of choice. Motorists can now use their own vehicle usage data to fully inform their financial decision-making in the switch to a suitable, fit for purpose electric car. Web Summit 7 attendees can see first hand how, on average, motorists (in the UK at least) see around a £2,000 annual saving when making the switch to electric mobility. That’s a decent all-inclusive family vacation or pays most if not all of an average family’s yearly utility bills (including electric!).

You can now get an accurate steer on your suitability to switch with CleanCar’s self-service online calculator. Which, by answering a few simple questions, will indicate your suitability rating to change to an electric vehicle. Based on your suitability rating result, you can then go on use CleanCar’s system to establish an accurate Whole Life Cost analysis. This will be comparing to your existing vehicle (new model) with recommended ‘fit for purpose’ equivalent EV’s available on the market today.

CleanCar’s system uses either a small self-fit plug-in device or a mobile app to record journey data via GPS. Then, applies its algorithm’s to personalise both an accurate suitability rating as well as a detailed cost analysis. This is called Whole Life Cost. C02 & NOX emissions reductions are also calculated based on mileage data. The resulting report covers off all the upfront and ongoing running costs of purchase or lease, tax, maintenance, fuel and resale value and to work out a monthly or annual net cost benefit for a range of recommended EVs compared with the usage profile and costs of the current car’s new model equivalent. Oh, and it also reports when you are not suitable to switch based on the cost, range and specifications of all current EV’S on the market today, matched against the individual’s usage suitability profile and in these circumstances, CleanCar additionally recommends comparable low emission rated ICE vehicles.

Global EV’s sales are predicted to reach and exceed at least 40% of all new car sales in the next few years. In Europe this trend is no doubt encouraged by both National and Local transport planning trends as many cities globally are introducing low/zero emission clean air zones that restrict non-compliant vehicles in their drive to clean up air quality, save lives and improve overall health and wellbeing of its citizens.

CleanCar’s technology has some valuable and exciting side benefits that the team are keen to explain.  Such as its ability to provide mission-critical data for Vehicle to Grid systems (successful long-term V2G trials in the UK prove the point) plus its ability to pinpoint suitable charge infrastructure equipment (equipment suitability & installation cost comparisons) in addition to accurate ‘location’ mapping for fleet charge point infrastructure.

These and other data analysis results should interest potential partner company profiles.  Especially; OEM’s, Energy Providers, Smart City Planners and significant automotive Dealer/Retailer Groups. So, CleanCar’s data analytics capabilities deliver a range of benefits to both consumers and enterprise customer profiles that have relevance globally. This is why the CleanCar team are keen to talk to potential partners in International Territories during WEB SUMMIT 7. This is to explore mutually beneficial partnership opportunities. CleanCar is a triple P profile business where People, Planet and Profit work together for mutual success.

Alex Baker CEO will be attending and available for media interviews and quotes. Having established a leading profile on all matters EV! The CleanCar team look forward to meeting WEB SUMMIT 7 attendees. Attendees who would like to find out how CleanCar helps both individual motorists and Businesses. To make informed, sound economic-based decisions to switch to electric mobility.

To find out more about what CleanCar does, please watch our CEO podcast Blog –


Alice Wilson

Marketing Coordinator

Tel: +44 (0) 845 600 6880

CleanCar, Burgage Lodge, 184 Franche Road, Kidderminster, UK, DY11 5AD


About CleanCar –

In the five years since we envisioned CleanCar, our core proposition has become increasingly more relevant to business fleets and motorists. We accelerate the transition to electric mobility from fossil fuel dependency. Our CleanCar solution aims to fully inform both businesses and private motorists in making that ‘transition’ as easy as possible…


How to Contact The CleanCar System Team –

Wanting to find more information regarding The CleanCar System and changing to an Electric Fleet please contact our team at or visit our website at We hope you find all the information you need to gain a better understanding of the CleanCar system. We have many more blogs on our webpage that will show you how CleanCar works to guides. All you have to do to visit our blogs is click on the following link – if you think this will be beneficial to someone you know then share our blog.

Please find us on social media @cleancarsystem and give us a follow!

Thank you.