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A brief history of CleanCar

A brief history of CleanCar

The history of CleanCar

A brief history of CleanCar and a look to the future… In the words of Alex Baker, CEO and founder.



Welcome to CleanCar and thanks for taking the time to visit our Blog.  As a user of the CleanCar system, you may find it useful to have a brief understanding of the system. The understanding of how CleanCar’s solution developed over the past 5 years. We will be explaining how we plan to further evolve, with the help of customers and partners like you, in the future.


CleanCar started as a happy accident…

A kind of eureka moment borne out of necessity.  It began back in 2013 when at the time I was running a GPS Mileage Expenses business. The business that enabled Fleets and their drivers to automate their HMRC mileage expense claim process. This was also a fleet solutions company. It was via a self-install plug-in GPS device which collected their journey data to automate their claim form submissions. Drivers and admin staff simply logged into our system and selected which trips were private or business. Once completed it then created an HMRC compliant mileage expense claim. The mileage expenses business was going well, but like most technology start-ups. We needed funds to develop the system and grow the team.

So, proving Plato’s “necessity is the mother of invention” quote, whilst I was looking for funding for the business particularly from grant funding sources. It became clear that zero funding was available for mileage expense solutions. Although, there were many grants on offer if I had a system with a ‘sustainability and green’ angle that promoted the cleaner transport uptake.

I quickly realised. What we had at the core of our GPS mileage system, with a bit of work and re-development, was not just a slightly “greener” sustainable product. It was something compelling that could help shape the electric mobility sector. As electric vehicle technology was growing and improving as it still is now…


To help explain…

It’s probably easier if I take you back a little into my previous corporate life. This is when I worked for large vehicle funders (Lloyds Bank and General Electric). My role was to help Large Enterprise Fleets to efficiently fund vehicle lease or purchase plus aid operating cost reductions. One of the most incredibly effective tools a fleet could use to achieve these aims was something we called “whole life cost” (also known as the total cost of ownership). 


Whole Life Cost

Whole Life Cost looks at all the costs of running a vehicle over a given time and mileage such as depreciation, maintenance, fuel, tax servicing etc.  What it effectively enabled fleets to do was to identify more ‘fit for purpose’ vehicles with better engines and higher residual values as opposed to less suitable vehicles. In other words, a car costing £25k to purchase could actually cost less over three years than one costing £20k.

When it comes to Electric Vehicles (EV’s), Whole Life Cost (for the right driver/vehicle usage profile) can work very well. For example; where an EV purchase price can be higher than an equivalent diesel or petrol equivalent (check out our various blogs for more info), the running costs, especially for fuel, tax and servicing, can be significantly less. You end up with a net cost benefit from driving the Electric Vehicles. That’s not the only EV benefit.

The problem with Whole Life Cost is it’s complexity as it requires lots of proprietary data that only exists in the Fleet and Auto industries. By this it means your average driver can’t work it out or even gain access to the relevant data to do so! Also, before trying to work it out if an EV is more cost-effective than the existing petrol/diesel vehicle. The first step is to evaluate accurately if an EV is even a practical option for its specific and in some circumstances, unique usage roster, i.e. is it suitable and fit for purpose?


That was the Eureka moment. I realised that we had a way of:

1.Using GPS data to understand how someone uses their current vehicle

2.Show that person if they are suitable to switch to an electric vehicle or not

3.Show which current EV’s match their needs

4.Explain how much it would cost them to run an EV compared to a new version of their current car

5.Show them the positive environmental impact in terms of actual mileage based 6.CO2 and N0X emissions reductions

7.Help them to make a fully informed decision to prove the case for ‘transition’ from internal combustion to EV cars


So, we had an idea on how we could evolve our GPS platform. We applied for some grant funding and, we got some early success… We got really excited. We built an early prototype and engaged with customers… and. Nothing! Nada!

Everyone (mainly fleets) we talked to loved our system. They loved the concept and they thought it was great but they also thought that these new-fangled electric vehicles would just fly off the shelves.  So, we got on with the day job and focused our minds back on the Mileage Expenses customers, knowing electric car technology was still around and being made.


The problem with CleanCar/CleanPea –

The problem with CleanCar (or cleanpea as we called it back then) is we were a bit too early. A common ailment of tech startups, but before too long, the same fleets we had spoken to before started to realise that their drivers were not rushing in droves to buy into electric cars as they were scared! They were scared that the 96 mile range of an electric car or van would not be enough, and would leave them stranded. Range anxiety was born! Before long the phones started to ring and CleanCar was re-born.

For a couple of years, we happily ran the CleanCar business. Servicing the needs of our fleet customers, but I had always yearned for more. I wanted to help the man on the street to make the switch to an EV as, after all, that would be a far more significant impact than just servicing the fleet industry and helping a fleet make the switch to an Electric Fleet.


Roll forward to February this year 2018.

It was time for a change as, for a long time, my heart had been committed to CleanCar. It was difficult, expensive and time-consuming to run two businesses. So, it was time to make some big decisions.


How it happened –

After a number of conversations, some quite heated ones with my fellow shareholders, we decided it was time to split the business. Send the mileage expenses off in one direction and CleanCar in another. It was agreed that The Virtual Forge, one of our early investors and a leading tech development outfit, would buy a majority shareholding in CleanCar and invest heavily into building the team and developing the platform.

The deal was struck back in June this year. Since then, with a huge amount of activity, the team has tripled in size. The Platform development effort has been tremendous and the result is one that I am extremely proud of.



The aims of CleanCar

The aim of all this effort was to build a system. A system that would be capable of handling millions of users as opposed to just thousands of users. In many respects, It was like building a rally car. In that we kept a shell of a system and rebuilt, updated or tinkered with every component removing anything that was surplus to requirements. Then, put in a much better high performance (electric) engine!



The CleanCar system we have today is the early production system. With all the new shiny parts and the new engine, but like a new rally team we still need to prove ourselves. We have a lot of work to do in learning how users want to interact with the system. Continually upgrading and improving.  To carry on the metaphor a little, we are at the beginning of the rally season but we have a lot of races to win and a lot to learn, especially from you!


Our plans for the future can be laid out as follows:

  1. 1.We need to continually improve what we have. In other words, we know that users will get in touch to tell us the parts of the system they like. The parts that stink and ‘hey, I have a good idea’! We need to capture all this feedback and use it to continually ideas to
  2. 2.We have a huge pipeline of new features we would like to build. Some features will get done, new ones will get added to the list and some will never see the light of day. The key point is we will always be working on this continual improvement process to make CleanCar better and slicker. We will ensure you get to know all the new ideas and improvements as part of this process.
  3. 3.New ideas: we know that we have some powerful data and we are keen to see what other questions we can answer. For example; is there a city out there looking to electrify its taxis and install fast chargers? Could our system be used to help?

To summarise in a nutshell:

  1. 1.We have a lot of experience helping fleets to switch from ICE vehicles to EV’s
  2. 2.We know the process and platform that works is accurate in informing the ‘switch’ decision
  3. 3.We now want to help private motorists, the consumer, to make the switch to electric mobility
  4. 4.We have a new parent company that shares our goals and beliefs and is funding this change
  5. 5.We have completely rebuilt the system to achieve these goals
  6. 6.We expect some issues to begin with and actively ask for your valuable feedback
  7. 7.We have big plans for further development
  8. 8.We have an amazing team who are loyal, experienced and who all share my passion
  9. 9.We really appreciate having you as a customer and partner


Thanks for taking the time to read our brief history. If you ever want to hear the unabridged version, I will happily take you through it in person.


Alex Baker

CEO & Founder


Wanting to find out benefits of Electric Cars that would suit you and save you money? Contact our CleanCar team at

EV podcast interview with Alex Baker CEO

EV podcast interview with Alex Baker CEO

Dreamtek Technology EV Podcast – CleanCar

Tom Blades at DreamTek has interviewed Alex Baker CEO of on their “Dreamtek technology podcast”.

In this Podcast, Alex will be explaining what CleanCar is and how the system works. Alex will also be explaining what CleanCar’s aims are for their customers. The CleanCar system Data is used to show drivers a few things such as;

  • If the driver is suited to an Electric vehicle,
  • Which Electric Vehicle would they benefit from driving
  • If the driver did make the EV switch, would the driver see any cost savings?

There is so much more to find out…



We want you to know CleanCar is risk free.

Electric vehicle technology is certainly growing and having fleet solutions to help you is one less thing to worry about. Why not change your Fleet to an Electric Fleet? There is such a variety of EV cars. The benefits of Electric cars is something you will find out once you have made the switch. You never know, making the switch could save the business and yourself a lot of money. So why not find out?



Want to know more about CleanCar?

Watch this interview, CleanCar may just be for you.

If you would like to read the script for the CleanCar EV podcast –


Tom Blades –

“Hello technology fans my name’s Tom blades and I’m from Dreamtek and welcome to the Dreamtek technology podcast where each week I’ll be talking to a special guest from all four corners of the technology world our aim is to bring you the people behind the technology and to delve deep into the newest innovations and trends at the heart is Dreamtek a technology company that specializes in high-tech systems integration and beautiful video production not to mention a little sprinkling of live streaming big events around the globe if you have a technology broadcasting or video production to crack then why not give us a shout at, seen on the screen now or check out our website at This week I’m lucky enough to be joined by CEO of Alex Baker.”



Alex Baker –

“Hello, Tom.” 


Tom Blades –

“So, we’re gonna be talking a little bit about CleanCar. Now CleanCar to me sounds a lot like it’s about emissions am I right?”



Alex Baker –

“Absolutely yes, so the UK government and many other governments are on a on a mission to try and cut emissions in our cities the research shows that there is no safe level of emissions. It’s causing all sorts of health problems the issue that you have today is there was a lot of transport located or focus on a lot of areas in the city and that’s creating health problems from from poor air quality. One of the solutions to that is to get more electric vehicles replace internal combustion engine vehicles with electric vehicles. Ultimately that’s what CleanCar does you know it is a solution that helps to speed up the adoption of electric vehicles for fleets and for consumers.”



Tom Blades –

“Yes an enabler”



Alex Baker –

“Absolutely, yeah”Tom blades – “Yeah, so we can’t lie we have met each other before and so what is Dreamtek’s involvement in CleanCar? What’s the journey been like from from kind of day dot all the way to where now.”



Alex Baker –

“So, Dreamtek you’ve been involved in CleanCar really forums from day dot.”Dreamtek have built the majority of a technology you know it’s being kind of my vision initially working with the team around Dreamtek you know designers or developers you know the database administrators so on and so forth to actually build the solution and and you know without having you know a DreamTek and the Virtual Forge Team around you know we wouldn’t be where we are today you know we are sister companies at one another you know and it’s been a it’s been a very interesting journey it’s been a great journey clearly was a bit ups and downs it’s technology you know we’re doing things nobody had done has done before.”



Tom Blades –

“Okay and so it’s very very complex as I’ve told me before but can you give me kind of a high-level grassroots kind of explanation of what CleanCar is and what it aims to do with it’s customers.”



Alex Baker –

“Well CleanCar’s complex behind the scenes but I think really whenever you’re delivering a solution it needs to be simple it often is very complex we’re done behind the scenes. CleanCar really can be can simply summed up, I don’t I suppose the elevator pitch is you know what we do is we take a small device like this and we can distribute that via fleet or directly to a consumer we also have an ID an Android and iPhone app as well and what you do is you place the device in your vehicle and you drive about as normal and all the time data has been sent to the CleanCar System and we’re running and flip that data for a number of different algorithms. The main thing that we’re able to then do is say number one is that driver suited to an electric vehicle we can then also say of the electric vehicles they are suited to which potentially would be best suited to their requirements and as well as that we’re also able to say if you were to replace a like-for-like internal combustion engine you know the kind of vehicle you’re driving around with in today with a an electric or plug-in hybrid vehicle will you actually see any cost savings.We’re focusing on what’s called whole life cost or total cost of ownership the final piece of a jigsaw and this works quickly while we fleets you know if we’re looking at the fleet and there say you know I have a hundred vehicles they might be replacing thirty of them with electric were then able to say how many charge points two they need where should they put those charge points and what is the ideal mix of charge points you know what kind of killer what charges should they install so really what it enables is somebody to make a very quick decision completely risk-free you know they know that they’re going into it you know doctor electric vehicle but they doing it with their eyes wide open”



Tom Blades  –

“mmm… that’s really interesting so before we get into whether I’m suitable for an electric vehicle and my background is very much automotive, you know I started off with a motor manufacturer when I was 17 years old mostly around sort of gas guzzling rally cars but then went into very much the sort of development of networks and so on to sell vehicles and so on and I also was very lucky enough this year to go to Portugal to the launch of the new Ipace for Jaguar.”



Alex Baker –

“Lucky you.”


Tom Blades –

“Yeah I know exactly… it was very cold which was very random to see kind of where we’re at you know right at the coalface of this beautiful car that kind of encapsulated technology but also encapsulates the style of what is a very much heritage name and a heritage brand so I think we’re quite far along but from somebody on the inside of the industry like yourself what is the state of the the EV  market?”



Alex Baker –

“So, I don’t think the industry has done itself any favors up to this point. You know there has been some very strange vehicles I know you started to move ugly I would say yes yeah not necessary ugly but kind of Noddy cars I’ve heard people describe you know these days for cars really look a lot better they’ve got a much better range as in they’ll go a lot further and practicality wise they are as practical as as any other vehicle that’s out there certainly you know one of the things I hear a lot from people who drive electric vehicles is there a lot more fun to drive as well you know they are very very quick we were talking earlier about the P P 100 D test.”



Tom Blades –

“Oh yeah of course that’s an absolute yeah yeah yeah yeah.”



Alex Baker –

“That’s an absolute monster of a car to drive, the industry needs to do more you know when you look at the stats you know certainly we’re in our database there’s about 20,000 available variants on the market today vehicles.”



Tom Blades –

“Wow, that’s a lot more than I expected or twenty.”



Alex Baker –

“There’s 20,000 available total vehicles only point seven percent of all of those vehicles available electric and around about two percent are hybrid plug-in hybrids so on and so when you actually look at the percentages are available on the market was not a lot to choose from.”



Tom Blades –

“Yeah and I think that’s it really I mean I remember doing an interview with some of the people within the network of the manufacturer I used to work for and they were screaming for a normal vehicle with an electric variant either you know or motor a very attached to it instead of these kind of newer shaped or kind of moon buggy style as you mentioned so I do want identify with that I mean again. I don’t identify with the facts as well.”
If you would like to read the whole transcript please click here



Contact us –

Electric Vehicle technology is improving, why not find out if an Electric Vehicle would suit you? Contact CleanCar
Find us @cleancarsystem
About CleanCar – A Quick One Page Overview

About CleanCar – A Quick One Page Overview

About The CleanCar System – A Quick One page Overview – 

The road to cleaner, greener transport

In the nearly five years since we envisioned CleanCar, our core value proposition has become increasingly more relevant to business fleets and motorists, as we now accelerate into a mature transition phase to electric mobility from fossil fuel dependency. There are many fleet solutions but our CleanCar solution aims to fully inform both businesses and private motorists in making that ‘transition’ decision, gleaned from real world driving data, to produce an accurate, evidence based cost benefit analysis.


 So, what does The CleanCar System do exactly?

The CleanCar system and device establishes your vehicles ‘usage profile suitability’ to switch to Electric. This for either personal or business; The CleanCar system details the cost savings with an accurate Whole Life Cost analysis report. Then, recommends best fit EV replacement vehicle/s. CleanCar also Provides charge point infrastructure location and type advice. Lastly, CleanCar Calculates C02 & N0X mileage based emissions reductions.

How does it do all that?

This is how the CleanCar system does it all; Using GPS location data which is collected over a representative time period with a simple plug in device or Smartphone app. Then, there is a fully automated reporting process.

Why bother? 

The reason you should bother is because the average motorists’ annual cost saving by making the switch is around £2,000 per year. That’s a decent all inclusive vacation by the way. For SME’s the cost savings not only improves their bottom line but aids their competitive edge given the fast growth of restrictive, charge based clean air zones. Some large business Fleet’s, the significant cost benefits derived over time are in the hundreds of thousands of pounds range.

So run that past me again – how does it do that?

So, The CleanCar System is an easy to deploy ‘vehicle usage profile’ data gathering method that (via a simple self install device or Smartphone app) proves suitability and provides accurate cost benefit analysis to fully inform the decision making process to switch from petrol or diesel powered vehicles to their electric vehicle equivalents.

What’s all the fuss anyway?  – Diesel is cheap and clean now, right?

 Well not so sure about the ‘clean’ claim! But, as for being cheaper, well, let’s find out…

Here’s a sample Whole Life Cost report extract that highlights the costs involved in leasing or purchasing, plus running a Diesel Golf compared to a Nissan Leaf over a three year term.



Whole Life Costs analysis – Here is a Example…

Yeah but…. What about the range issue…  – It can’t do 400 miles can it?

You’re absolutely right on that one! If your vehicle usage profile needs a 400+ mile range then currently (but with not too long to wait) EV cars are probably not the right choice at this moment in time.  Anyway, who needs range of 400 miles if every single day they start with 100 miles of range and have not driven more then 50 miles in a single day (think about that second car). Understanding the electric car technology will allow you to have a better understanding of how the vehicle works.

Minority Report!

CleanCar has profiled and analysed thousands of private and Fleet vehicle usage profiles and the instance where a 400 mile single trip range is in the 1% bracket.

Long Trips – The reality check…

Pool car solutions, video conferencing, some pragmatic car share arrangements and plain old common senses usually solve the intermittent longer journey argument. On balance, the significant running & maintenance cost benefits of electric vehicles deliver has started to ensure that good business sense is starting to prevail.

Van with a Plan!

A pre-planned en-route recharge session and a probably much needed rest break during the one off long trip is probably a good idea from a safety and comfort perspective!

In conclusion, an EV can do the majority of your journey distances – at a tenth of the fuel cost! There are so many benefits of electric vehicles that would be helpful for you making the switch and we can show that. Why not find out with CleanCar?

Give us a call on 0845 600 6880. You can also email f
or a no obligation ‘explainer’ on how to establish your EV suitability!

Fact Sheet – 

  • Founded 2013
  • Management team – 45 combined years experience in the Auto, Fleet Lease & Finance sectors as well as in data analytics and clean energy technology markets
  • Average vehicle profiling cost is little more than a full tank of fuel
  • Data gathering system can be up & running within 2 days
  • Reports are automated for easy online access
  • Whole Life Costs analytics can include a range of vehicle make/models to ‘cost compare’
  • Fleet customer examples: Lloyds/Lex Autolease, Bae, EDF, P&G, Uber
  • Significant backing from global tech company The Virtual Forge.

Have any questions about CleanCar? We have added below some questions that are from our FAQ page – these questions will be useful to this blog – for more info on our FAQ page please visit

Is CleanCar new? 

No, it’s not the CleanCar system has been assisting the fleet market to make the switch for about four years. However, the latest version of CleanCar, the one you are using is very new.  This version has been rebuilt from the ground up to aim at individual users as opposed to fleets.


How does the device work?

The CleanCar device (we must find a catchier name, send ideas to is an incredibly smart piece of kit, but for this FAQ, we will keep it simple.

  • The CleanCar device has been designed to record GPS coordinates of your location while you are driving
  • It will do this every 10 seconds or 100 metres or 25-degree change in direction so on a winding road it takes more coordinates and on a straight one less.
  • The device saves these coordinates and every few minutes it connects to the mobile network via an onboard sim and uploads these to the CleanCar portal. It will store around ten days of driving if for any reason there is no signal.
  • Once we receive the data, we store it up, and while most people are asleep in the early morning, our servers and algorithms convert it into journeys and statistics.
  • The following day you will be able to log in see your stats.
  • CleanCar aims to help users like you to make the switch from your internal combustion engine to an electric vehicle

Who can see your journeys?

Short answer, only you.Only drivers can see their journeys with the journey detail hidden from your manager, your colleagues or your employer; there is no way for anyone to look at your business or personal trips.  CleanCar is not designed to track what you do but is a system that will use journey data to show your suitability to an electric vehicle.  We will never share your journey details with anyone unless you give us explicit permission to do so.

Who are the team behind CleanCar?

The CleanCar system is owned by The Virtual Forge and run by Alex Baker, are a company who design exciting and innovative IT systems for some of the worlds best-known companies, they also analyse lots of data.We have about 120 employees based all over the world in the UK, Portugal and the USA.  The team dedicated to CleanCar numbers eight presently with loads of support from the rest of the group.Our founder Alex Baker would love to hear your views, drop him a line on


Contact us

To read more questions that have been answered by our team about The CleanCar System please visit – We hope all the Frequently asked questions were useful to you.

Wanting to contact the CleanCar team to find out more information on how to get CleanCar device and use our system? You can contact our team at or call our office 0845 600 6880. Please find us on Social Media and give us a follow @cleancarsystem.

Thank you.

Dispelling the myths surrounding electric vehicles

Dispelling the myths surrounding electric vehicles

Fleets… The switch to Electric Vehicle Suitability guide

By Alex Baker, CEO

First things First… Do we believe electric vehicles are right for everyone? No, we don’t!

Technology is improving all the time. Especially electric car technology…

Our view is that as things currently stand, some people/businesses are perfectly suited to owning EV cars or having an Electric Fleet. There are people who would benefit greatly. There are others that due to their travel requirements and vehicle usage profile would not benefit. Finding out the benefits of electric vehicles and how it would be able to adapt to your driving life would be great. That’s why we have the CleanCar system to find out if switching to an EV would be beneficial either personally or as a fleet, this is how it becomes a fleet solution.

In most cases it’s about finding the ‘sweet spot’. This ‘sweet spot’ can be measured based on a driver’s average daily, weekly or monthly mileage pattern. It can be from commuting to work, job type or lifestyle. The sweet spot is usually reflected in a mileage profile that is neither too low, nor too high.

For example –

If your daily mileage is a couple of thousand miles a year an EV car will probably work for you. You are unlikely to see any significant WLC savings if you are not doing enough miles a year. However, this is for the cost benefit overall. If you have a daily commute of 120 miles the EV’s “real” range is just 90 miles. This will result in a charge at least once a day. This may not be feasible or practical for yourself.

Each vehicle has a sweet spot, and they can be quite different from model to model. Those driver profiles that fall within the sweet spot are those who Fleets should target. The target should be at least for short term. These drivers will offer the greatest cost savings and will benefit the most from the switch to electric.


The ‘sweet spot’ of EV cars are constantly widening. Vehicle pricing lowers due to demand coupled with new models with increased range. There is an increase in drivers that are falling into this sweet spot. This is good news for all especially for those running large fleet’s.

Why are UK Fleet’s slow to make the switch to EV’s?

Over the last three years, we have helped a lot of fleets to adopt an ‘EV transition’ policy. CleanCar has helped fleets to make the switch to Electric. During this time, CleanCar has heard plenty of excuses and reasons from Fleets and Drivers that are not currently wanting to make the switch to an Electric Fleet etc. However, some of these reasons are perfectly valid. Most excuses and reasons are simply misinformed and plain wrong.

 Users Just Don’t Fit the Profile:

Above, we talk about ‘sweet spots’ where certain ‘journey profile’ drivers benefit the most. If their usage pattern, especially where their mileage is relatively high (UK company car average is 17k per annum). The analysis shows they would see real cost savings but it is not too high to experience practical ‘range’ issues. Many fleets have drivers who fall outside this profile.

  1. We have seen certain company car or van drivers who only drive twice a week. Although those trips can equate to 500+ miles of driving
  2. There are delivery firms in London who only do 9 miles a day
  3. Some fleets have time-sensitive, last minute delivery commitments where a vehicle charge requirement, even just a 20 minute one, would not be a practical option.
  4. Many company vehicle duty rosters have unknown journey demands that are difficult to plan ahead for

Timing is Bad:

Since the 2008 financial crisis, many companies have had to take tough cost cutting decisions including reductions in employee compensation and overall benefits packages. Some organisations have gone through redundancies as well as removal of some benefits such as healthcare, reduced pension provisions and much more. In these situations, no matter how good an option or EV policy may look, a change to the company vehicle benefit or perk could be seen by employees at all levels, as ‘the last straw ’… Better to leave it on the shelf and take a look in a year or two when things have calmed down perhaps?

They don’t understand the benefit

Fleet management has evolved over the past decade or so and many fleets now have far more complex reporting and policies for making arrangements. Many Fleets do not have a full-time fleet manager’s as in the past. This makes it difficult internally in some businesses to keep up to date on all the aspects of running a fleet. Many don’t understand the true benefits of operating EV cars as part of the various fleet vehicle type ‘usage profiles’ such as a directors company car to the sales reps’ warhorse or the maintenance/engineering staff’s service van. Good news. That’s exactly what this guide is all about!

Kick the can down the road.

Why be a trailblazer when you can let others forge a path and learn from their efforts? Some decision makers within fleet operators are waiting to see what will happen before they make the switch as they would rather play it safe and watch others make the mistakes from which they can learn. The problem with this approach is they are tying themselves into lease contract commitments that can last for 3, 4 or even 5 years. This scenario is a missed opportunity that can and does significantly harm a company’s financial health. Our case studies prove that savings of over £3000 per year per vehicle are achievable for a significant and growing percentage of Fleet vehicle usage profiles.

Indifference, Misinformation and Complexity

Electric Vehicles present a new complexity for fleet management as there is host of new data, new ways of planning and new to processes to implement. Inevitably, with emerging technology driven innovation, there exists significant amounts of misinformation that results in confusion which naturally tends to lead to indifference and apathy with the “if it ain’t broke don’t fix it” attitude prevailing.

Opportunity cost:

My only comment on this is that this misinformation, confusion, indifference and apathy. It is getting in the way of some potentially significant cost saving benefits. It could make a real difference to your business’s bottom line. In today’s competitive marketplace, it is even more important to clearly understand the potential cost benefit impact of switching all, some or indeed none of your fleet ops to electric mobility. You could unlock some significant cost savings now or, at the very least, find out when you would be ready to do so in the not too distant future.

Petrol Heads:

Some people just like fast cars and believe that petrol vehicles rule! If this is you then I would simply ask you to Google YouTube’s ‘Tesla P100D drag strip’ video and watch this electric seven-seat saloon leaving behind a variety of super expensive supercars, worth four times as much. If you get a chance, have a test drive in any EV. I am confident, you will be very surprised by the impressive torque driven acceleration. It may change your view about petrol vs. electric!

Note on use of language

Experts in the EV sector may pick up on my use of terminology in this guide; I make no excuses for sometimes not using the correct terminology. The Electric Vehicle space is confusing enough without the use of dozens of acronyms. The use of dozens of acronyms is that only an ‘EV industry stalwart’ understands. I have designed this guide for those individuals who have direct and indirect responsibility. These individuals would be making decisions about Fleet vehicle procurement and logistical management. This guide is presented in a straightforward and helpful format. I have tried to avoid the jargon. You can find links at the bottom of this guide. The links are useful glossaries for clarity around industry buzz words.

Wanting to find out benefits of Electric Cars that would suit you and save you money? Contact CleanCar or visit

How CleanCar Works for Different Types of Customer

How CleanCar Works for Different Types of Customer

Are you wanting to know how CleanCar works for different types of customers. Well… If you are this page is certainly for you.

About CleanCar and How we works –

EV technology might not suit every driver. In this quick article, I will explain the business model and give a quick overview of the benefits depending upon your point of reference.

I regularly get asked how the CleanCar solution works and depending on the audience I will tell a slightly different story. It’s not that we have multiple fleet solutions for a variety of used cases but the benefit of the CleanCar system does change depending on your perspective.

To start let’s review the image below that explains the flow of data into CleanCar, explains what we do with it and how we report on it.Overview of CleanCarTo explain the image in more detail, the CleanCar solution is split into the following areas:

CleanCar Consumer

CleanCar consumer, aimed at the average person on the street; it’s the trimmed down version of CleanCar. It allows a user to see if they are suited to an Electric Vehicle. It would also allow users to see what Electric Vehicle would suit the drivers requirements. CleanCar will show the user on what they will save by making the Electric Vehicle switch.

Our route to the market for this service is generally via a third party or as we like to say a channel partner.  This is an organisation like an energy company or vehicle manufacturer, who knows their customers would benefit from the use of an Electric Vehicle and simply need a tool to help prove it, even if they are wanting to make their fleet an Electric Fleet. This where CleanCar come in, we assist those organisations in showing the benefits of Electric Cars to their customers and fleets.

CleanCar Business

CleanCar business is where we started out; aimed at the larger organisations who run a fleet of vehicles. Not knowing the benefits of an Electric Vehicles is ‘risky’. Drivers want to know the cost saving and benefits before they start purchasing Electric Vehicles. This is why drivers simply can’t make that decision to move to this new technology.  We often find drivers feel the decision is a “bit risky” and there are too many unknowns.  Following the CleanCar approach, we show the drivers which vehicles they should switch to. CleanCar also helps drivers to understand the financial benefits. We also can make suggestions regarding how many charge points they need and where to put them.  Its powerful stuff and it is great for anyone looking to de-risk a decision about their e-mobility requirements.

CleanCar Intelligent Mobility Solutions

This part of CleanCar is our Data Science bit. If one of my old mathematics teachers at school could see how excited I get these days with numbers and data well…they just would simply not believe it.  In a nutshell, we can collect very accurate data about how people use their vehicles. From their build up profiles of usage; we can also then combine this data with other data sets to tell a story.

Overall, I hope all the information you have been given in this blog has given you a better understanding of how CleanCar works. If you would like to use the CleanCar system but still have questions about, how, why, who? etc. no need to worry! The questions you may want to ask, may have already been asked and answered read below for more information…

Please click visit FAQ page to view more questions that have been answered by our team. However, we have added some FAQ questions below that would be relevant to this blog, we hope this is helpful for you.  –

Is CleanCar new? 

No, it’s not the CleanCar system has been assisting the fleet market to make the switch for about four years. However, the latest version of CleanCar, the one you are using is very new. This version has been rebuilt from the ground up to aim at individual users as opposed to fleets.

How does the device work?

The CleanCar device (we must find a catchier name, send ideas to is an incredibly smart piece of kit, but for this FAQ, we will keep it simple.

  • The CleanCar device has been designed to record GPS coordinates of your location while you are driving
  • It will do this every 10 seconds or 100 metres or 25-degree change in direction so on a winding road it takes more coordinates and on a straight one less.
  • The device saves these coordinates and every few minutes it connects to the mobile network via an onboard sim and uploads these to the CleanCar portal. It will store around ten days of driving if for any reason there is no signal.
  • Once we receive the data, we store it up, and while most people are asleep in the early morning, our servers and algorithms convert it into journeys and statistics.
  • The following day you will be able to log in see your stats.
  • CleanCar aims to help users like you to make the switch from your internal combustion engine to an electric vehicle

Will the GPS device work in all vehicles?

The GPS device will work in virtually all vehicles so long as there is 12v power socket (cigarette lighter socket). Please not, however, some high-end vehicles where there is a heated front screen can take longer to get a GPS fix.If your question is not above and you feel you need more support, please e-mail One of our team will respond as soon as possible. Thank you

How do I install the GPS device?

It is essential that the GPS device is located in a 12V in the front console of the vehicle so that it can receive signals from the global navigation satellite system. Also if you can see it and it falls out you will notice, if you place it in a glove box or the boot of the car, you may not notice if the device has become dislodged.

How do I know the device is working in the vehicle?

Plug your GPS device into the 12V of your vehicle.  Please turn your ignition on.  The LED/light should display blue to indicate the device is operating.  You may start your journey.The next step would be to ensure the sim-card in the device is in the device the right way.Please see image below to check this – It should be fine but they can take a bit of a beating while being distributed and they very occasionally come loose. The device takes a little time to normalise and likes to be used regularly, so we advise that you plug your device and drive about for a few days before checking your date, we want to ensure it has a good charge and has had a chance to connect to the airwaves.

Also, if this has all been checked and the sim-card is in the right way or the Switch-ON button is also the right way, we will need to know about this. You will need to contact one of our support team will be able to help you.

Who is behind the team of CleanCar?

CleanCar is owned by The Virtual Forge and run by Alex Baker, are a company who design exciting and innovative IT systems for some of the worlds best-known companies, they also analyse lots of data.We have about 120 employees based all over the world in the UK, Portugal and the USA.  The team dedicated to CleanCar numbers eight presently with loads of support from the rest of the group.Our founder Alex Baker would love to hear your views, drop him a line on

CleanCar also have a cost saving Calculator –

Check out our cost saving Calculator – The Potential savings with CleanCar – Estimate the savings you can achieve by using CleanCar. – Click here for the cost saving calculator

Electric car technology is changing all the time. If you are looking for fleet solutions, CleanCar has a solution to help you find out if a EV will meet your needs or your fleets. Please contact the CleanCar system at

Follow our social media pages such as; Facebook, Instagram and twitter you will find us @cleancarsystem. Thank you.